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Do company core values really make a difference?

Do your employees love to come to work?
Are they inspired to provide exceptional customer service?
Does your organizational culture hinder or help?

Every company has a culture, whether it’s been defined on purpose or by default. Each time I work with a company to make them more effective, we assess their culture and core values. Most often the top managers and CEO know little about their core values, if they are even in existence. And very seldom do they use them as a foundation for their hiring and strategic decisions.

One of my all time favorite examples of a strong, unique work culture is the company Zappos. Maybe you’ve ordered shoes, or other goods from them online

Do you know their story? Their employees are quirky. They give employees a budget to use to send flowers and cards to their customers. They live and breathe core values that define who they are as a company, and workforce. They hire, promote and fire based on their core values. And they are amazingly successful.

The Zappos Family Core Values

  • Deliver WOW Through Service
  • Embrace and Drive Change
  • Create Fun and A Little Weirdness
  • Be Adventurous, Creative and Open-Minded
  • Pursue Growth and Learning
  • Build Open and Honest Relationships With Communication
  • Build a Positive Team and Family Spirit
  • Do More With Less
  • Be Passionate and Determined
  • Be Humble

These core values are inspirational guiding foundations. How could your company benefit from the identification and implementation of core values? What core values are currently in place that are driving the culture of your business?

Zappos is a very transparent company, and we can learn from their examples. How do they keep an engaged workforce? How do they empower their workers to go above and beyond ? How do they live their defined core values? It’s worth the time to check them out. Visit

And they are a generous company. To order a FREE copy of their culture book that defines their core values and will inspire you to define yours in your organization, visit

I’d love to hear how company core values work to your advantage. Please share your stories!

Jane Morrison, is Chief Coach at AuthenticPower Consulting and Owner of The Center for Inspired Leaders. Learn how authenticity can greatly improve personal and business results at

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